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October 5th, 2009

How open source defends itself in the PR wars

Posted by Dana Blankenhorn @ 5:50 am

Categories: General, Infrastructure, Internet, LANs and WANs, Network Administration, Security, marketing

Tags: BIND, Nominem, Domain Names, Public Relations, Open Source, Internet, Marketing, Corporate Communications, Dana Blankenhorn

At first, opposing candidates were shocked when Web users used the Web to fisk their latest campaign charges, often turning them back on the attacker inside the same news cycle.

They adapted, and eventually companies like Nominem will, too.

I offered snark in reaction to Nominem’s attack on BIND as “legacy freeware”. But it did not take long for the DNS community to offer more:

  • Nominem was subject to DNS cache poisoning attacks open source alternatives were not.
  • Nominem’s Web server runs on Apache, which is open source.
  • Nominem was founded to develop a version of BIND.

Nominem’s PR people did the best they could under the circumstances, but they were Custer at Little Big Horn, surrounded and under constant fire.

Open source attacks tend to be like zombies in that they demand human sacrifices before they go away. The Skye executive who started this kerfluffle, Jon Shalowitz, (above) might want to avoid any open mics for a while.

Next time Jon and his fellow Stanford Business School alums get together for a chat he’ll have a story for them.

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 3 Talkback(s)
Yes, I did
Just a little free association wink... (Read the rest)
Posted by: gtvr Posted on: 10/06/09 You are currently: a Guest | | Terms of Use
Run by the muppets?  gtvr | 10/05/09
I think you mean manamana  DanaBlankenhornZDNet Moderator | 10/05/09
Yes, I did  gtvr | 10/06/09

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