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November 5th, 2009

What would make you trust Microsoft?

Posted by Dana Blankenhorn @ 6:14 am

Categories: General, Microsoft, Strategy, management, marketing

Tags: Microsoft Corp., Open Source, Dana Blankenhorn

In some ways these are the best of times for Microsoft, and open source gets some credit for that.

(I found this charming mashup of Microsoft CEO Steve Ballmer as Dr. Evil at The Big Deal, a blog by Stefano Buliani.)

Without the competition of open source, I doubt Microsoft’s trend toward bureaucracy could have ever been slowed. Every company goes through its own aging process, and renewal only occurs under pressure.

Open source has strained every muscle Microsoft has — legal, marketing, development, management — but the recession of the last year has brought a turn. Resistance within the open source industry to Microsoft’s entry has gone down. This is easy to see in the writings of our own Matt Asay.

The success of the CodePlex Foundation has given Microsoft another entree into the Fortunate 500. It has allowed Microsoft to be the rabbi of these companies as they approach open source, making strategic code releases and building their own internal communities.

Then there have been Microsoft’s own code releases, which have accelerated since OSI approval of its branded licenses. Plus that sweet, sweet Windows 7 cash.

All in all, a good year. A year of peace and progress. And I can hear you grinding your teeth from here.

Despite all of Microsoft’s actions these last few years, the company remains intensely controversial among open source advocates. For me to write the word Microsoft (Microsoft, Microsoft) here at the open source blog leads to a Pavlovian response.

Actually it leads to two Pavlovian responses. There’s the “Microsoft is evil” response, and a corresponding “Microsoft is not evil” response. And this distrust, this air of controversy, continues to cost Microsoft money.

Microsoft executives still have to walk into open source meetings with shields up, while continuing to protect their bureaucratic flanks within the company. This is easy to see when you hear the smiles on former Microsoft open source executives as they speak from their new gigs. It’s wearing.

Since I began writing this blog, nearly 5 years ago, I have watched Microsoft seek to transform itself from a company that sold code to one that sells the services code provides, and I have watched open source projects see the value in having commercial arms that protect more of their right to make money from copyright.

What I have not seen is any reduction in intensity when I write the word Microsoft, from readers, e-mail correspondents, or the open source people I meet.

Why is that, I wonder. Are all those who hate Microsoft extremists, and will Microsoft ever find happiness in an open source world?

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 191 Talkback(s)
Trust is earned, slowly
Even though all companies are "out for themselves and for profit," some companies have built trustworthy reputations and some have not. It has to do with how much they blatantly lie or conduct themse... (Read the rest)
Posted by: mxyzplk Posted on: 11/09/09 You are currently: a Guest | | Terms of Use
Flame on!  crazydanr@... | 11/05/09
I think you mean lurkers  DanaBlankenhornZDNet Moderator | 11/05/09
That's unfair.  nick.holmes | 11/05/09
This is a brilliant idea!  jeremychappell | 11/05/09
Agreed! (NT)  No More Microsoft Software Ever! | 11/05/09
Seconded (nt)  Economister | 11/05/09
Unfortunately  lehnerus2000 | 11/05/09
No, becuase...  nick.holmes | 11/06/09
It could work...  lehnerus2000 | 11/06/09
But that's after the fact  UAC nanny screen | 11/05/09
Minority Report  nick.holmes | 11/06/09
Pointless  UAC nanny screen | 11/06/09
Sometimes the majority is made up of fanatics which makes a joke of voting  connor33 | 11/05/09
zdnet majority is not that far behind......nt  xuniL_z | 11/06/09
Dana declares himself an extremeist. Linus TOrvalds even disagrees with you  xuniL_z | 11/06/09
Rhetoic?!  A none mouse Cow Herd | 11/06/09
And how do you know me? Lurker? Never have seen your nic.  xuniL_z | 11/06/09
Thank You, A none mous happy  drprod@... | 11/06/09
hmmmm. I'm a bigot eh? Stereotype much? LOL!!!  xuniL_z | 11/07/09
@crazydanr  Axsimulate | 11/05/09
Forgetting No_Ax?  The Mentalist | 11/05/09
Too bad (nt)  UAC nanny screen | 11/05/09
What's Ax Gonna Do? Whine From His Mommy's Basement?  drprod@... | 11/06/09
@drprod  Axsimulate | 11/08/09
Just use FOSS for half a year  LBiege | 11/05/09
Not sure how you had your SVN configured...  masonwheeler | 11/05/09
Consider your processes  kb1493 | 11/05/09
BS. The customer shouldn't have to bend to the will of FOSS!  MSFTWorshipper | 11/05/09
So is this a script you wrote?  UAC nanny screen | 11/05/09
And if somebody's hands are growing from... happy  Solid Water | 11/05/09
SVN Works fine here  Stuka | 11/06/09
The only evil company is Google!!!  Dragon_z | 11/05/09
Oh please! It's not GOOG fault that they got arrested!  MSFTWorshipper | 11/05/09
Sure it is  UAC nanny screen | 11/05/09
First post and I get mentioned, SWEET! happy  Loverock Davidson | 11/05/09
This will make your day  Economister | 11/05/09
Idiot  Kromaethius | 11/05/09
you rule in haloperidol dosage  ljenux-23043766007667558234416105604265 | 11/06/09
You Forgot "MICROSOFT IS AS EVIL AS THE REPUBLICAN PARTY DIE DIE DIE!!!!"  drprod@... | 11/06/09
So mentally stable people only think Microsoft is selfish?  CobraA1 | 11/07/09
Are all those who hate Microsoft extremists?  honeymonster | 11/05/09
what are you talking about mr psychology  Quebec-french | 11/05/09
profits, prophets or profets?  DanaBlankenhornZDNet Moderator | 11/05/09
Well, you do not think much of FOSS crtitics.  GuidingLight | 11/05/09
That's usually because...  UAC nanny screen | 11/05/09
There is a FOSS cult that hates anything MS makes  connor33 | 11/05/09
It's a bit deeper than that...  Wolfie2K3 | 11/05/09
Nobody likes being told they're wrong  UAC nanny screen | 11/06/09
Re; insulted at every turn - "You use . .  hkommedal | 11/06/09
Those that act as if all Linux supporters  Viva la crank dodo | 11/06/09
Well what's not true?  UAC nanny screen | 11/06/09
Tell us how the Linux GPL differs  John Zern | 11/06/09
Hilarious  UAC nanny screen | 11/07/09
One side is on a moral crusade  connor33 | 11/07/09
That's what I used to believe...  UAC nanny screen | 11/07/09
Well, you proved you're no better  John Zern | 11/06/09
School lesson #1  UAC nanny screen | 11/07/09
speak for yourself  Rude Union | 11/05/09
They are historians  dfolk2 | 11/05/09
Ha! Listen to the Apple hater  UAC nanny screen | 11/05/09
So why do you consistantly hate on Apple?  A none mouse Cow Herd | 11/06/09
iDon't  honeymonster | 11/08/09
Is this a troll answer?  UAC nanny screen | 11/08/09
wow nice one Dana  Quebec-french | 11/05/09
to be trusted M$ must GPL all its code  Linux Geek | 11/05/09
For you to be trusted you must  GuidingLight | 11/05/09
Linux must be forced to remove all the stolen IP in their code  Alan(UK) | 11/05/09
Well it's not going to happen now, even in the U.S....  xuniL_z | 11/06/09
joe linux == IBM or something ? (nt)  hkommedal | 11/06/09
ummmm....really?  xuniL_z | 11/07/09
Re; Linux must be forced to remove all the stolen .  hkommedal | 11/06/09
When Microsoft Actually Changes Their Stripes  sismoc | 11/05/09
The good cop-bad cop routine  DanaBlankenhornZDNet Moderator | 11/05/09
I for one...  rapson | 11/05/09
Probably because...  Wolfie2K3 | 11/05/09
Re; Nah.. Sadly, that'll never happen.  hkommedal | 11/06/09
RE: What would make you trust Microsoft?  Loverock Davidson | 11/05/09
Thats because  Viva la crank dodo | 11/05/09
Justice Denied  rapson | 11/05/09
yes and no  Quebec-french | 11/05/09
Revenge, not justice  rapson | 11/05/09
I don't want revenge. It would not serve me at all.  No More Microsoft Software Ever! | 11/05/09
Add Apple, IBM, Novell, Red Hat to that list  GuidingLight | 11/05/09
there a large difference succesful and monopoly  Quebec-french | 11/05/09
Nonsense  jdbukis@... | 11/07/09
LOL ok....  Dave32265 | 11/05/09
@GuidingLight  Axsimulate | 11/05/09
Apply to all  lehnerus2000 | 11/05/09
A very good point. (nt)  hkommedal | 11/06/09
ok mr Rapson you make a point revenge ok  Quebec-french | 11/05/09
How long should you fester in your hate?  GuidingLight | 11/05/09
you are really out of your mind  Quebec-french | 11/05/09
Not at all. I am wondering why you can not  GuidingLight | 11/05/09
monopoly  Quebec-french | 11/05/09
Quebec: Being a monopoly is not illegal  de-void | 11/05/09
thx de-void nice post very nice post  Quebec-french | 11/05/09
Quebec-french, you miss the point  John Zern | 11/06/09
Tar And Feather Loverock and Hang Him From An Overpass  itanalyst2@... | 11/05/09
Then we would have to drag him out of his ZDNet cubicle first.  CounterEthicsCommissioner-23034636492738337469105860790963 | 11/05/09
RE:.......ZDNet cubicle  bfilipiak@... | 11/05/09
He's Right  Kromaethius | 11/05/09
Let's speed up Godwin's law  CounterEthicsCommissioner-23034636492738337469105860790963 | 11/05/09
Dana, "not tolerating the intolerant" - read it.  CounterEthicsCommissioner-23034636492738337469105860790963 | 11/05/09
I dont like microsoft  Stan57 | 11/05/09
You must be living in hell (nt) wink  Economister | 11/05/09
He speaks for many  klumper | 11/05/09
Trust  Economister | 11/05/09
How about....  Rude Union | 11/05/09
Being an arrogant jackass only flies when you deliver  HollywoodDog | 11/05/09
true  Rude Union | 11/05/09
Jobs delivered for shareholders  HollywoodDog | 11/05/09
Interesting that you equate a music company  GuidingLight | 11/05/09
Unfair comparison!  MSFTWorshipper | 11/05/09
Assuming MS could make a competitive phone  HollywoodDog | 11/06/09
RE: What would make you trust Microsoft?  1djk1 | 11/05/09
Real support for ODF  shis-ka-bob | 11/05/09
RE: What would make you trust Microsoft?  pool7 | 11/05/09
What would make me trust Microsoft?  NoThomas | 11/05/09
Lots and lots of time and good deeds.  Axsimulate | 11/05/09
I trust MS more than the anti-MS FUD being spewed constantly  Qbt | 11/05/09
which part?  NoThomas | 11/05/09
Pretty much any Slashdot story that contains the word "Microsoft" [nt]  Qbt | 11/05/09
So you admit you can't backup your statement, FUDster! (NT)  No More Microsoft Software Ever! | 11/05/09
Read it for yourself.  GuidingLight | 11/05/09
I guess you didn't understand...  Qbt | 11/06/09
Try to remember to be easy on these guys.....  xuniL_z | 11/07/09
What? You tell us! Post a link or two otherwise stop your FUD (NT)  No More Microsoft Software Ever! | 11/05/09
Interesting - you were right by accident!  rahbm | 11/07/09
The radical will never trust or like MS, everyone else its just business  No_Ax_to_Grind | 11/05/09
NoAxe will never trust or like MS, because it's just business.  CounterEthicsCommissioner-23034636492738337469105860790963 | 11/05/09
What would make me trust M$?  BillDem | 11/05/09
RE: What would make you trust Microsoft?  mas2227@... | 11/05/09
Are you involved in software development?  nick.holmes | 11/05/09
RE: What would make you trust Microsoft?  meruich | 11/05/09
RE: What would make you trust Microsoft?  meruich | 11/05/09
I never have distrusted Microsoft  jscott418 | 11/05/09
@jscott418  Axsimulate | 11/05/09
Listen to what they say...  JeremyAllison | 11/05/09
Well...  zkiwi | 11/05/09
@ zkiwi....with laughter.. happy  TonyOz | 11/06/09
Jeremy, watch making contradictions.....  xuniL_z | 11/07/09
Trust Banks? Trust Microsoft? Trust Pigs?  duclod | 11/05/09
RE: What would make you trust Microsoft?  No More Microsoft Software Ever! | 11/05/09
A Correction.  The Mentalist | 11/05/09
Yes, just like Apple  GuidingLight | 11/05/09
Be vewwy, vewwy careful!  rahbm | 11/07/09
A non-issue...  adornoe@... | 11/05/09
What does this have to do with trust?  otaddy | 11/05/09
Well.....  Economister | 11/05/09
Kinda like asking ....  kd5auq | 11/05/09
Decades in the trenches  Keeping Current | 11/05/09
It's not about right answers, it's about right questions...  Prime Waverider | 11/05/09
Millions blindly trust APPL....  MSFTWorshipper | 11/05/09
NEVER again.....  carlsf@... | 11/05/09
Anti-MS zeolots...  Tom12Tom | 11/05/09
Pot calling kettle black  ThePrairiePrankster | 11/05/09
Woof! Woof!  johnfenjackson@... | 11/05/09
Nothing, I don't trust corporations of any kind  ThePrairiePrankster | 11/05/09
Microsoft trains Best Buy Linux assassins  johnf76@... | 11/05/09
Why is that even a question?  Yagotta B. Kidding | 11/05/09
Because Dana needs the money (hits).  CounterEthicsCommissioner-23034636492738337469105860790963 | 11/05/09
What would make me distrust MS?  tonymcs@... | 11/05/09
That is very funny!  rahbm | 11/07/09
RE: What would make you trust Microsoft?  bigpicture | 11/05/09
More troll bait from ZDNet  Duke E. Love | 11/05/09
actual innovation amid less hyperbole  binstock@... | 11/05/09
Trust? Sure! Hate? Nahh! Consider the rattlesnake:  TriangleDoor | 11/05/09
There is nothing they can do to make me trust them.  bendib | 11/05/09
Nothing... sad  Solid Water | 11/05/09
The problem has never been with MS but with their competitors.  connor33 | 11/05/09
it's not about competition, but corruption  ljenux-23043766007667558234416105604265 | 11/06/09
nothing  ljenux-23043766007667558234416105604265 | 11/05/09
there are no linux zealots  ljenux-23043766007667558234416105604265 | 11/06/09
Nothing.....so what are Trust and Microsoft ?  TonyOz | 11/06/09
You may have something there.  TriangleDoor | 11/06/09
"Windows 7's default UAC bypassed by 8 out of 10 malware samples"  TriangleDoor | 11/06/09
That means I get to nanny screen you...  UAC nanny screen | 11/06/09
For me to trust MS they must spin off Windows to a separate company  T1Oracle | 11/06/09
RE: What would make you trust Microsoft?  Rootsid | 11/06/09
RE: What would make you trust Microsoft?  mpkilarj | 11/06/09
RE: What would make you trust Microsoft? How About Shutting Up Ax, Zealot,  drprod@... | 11/06/09
@drprod  Axsimulate | 11/08/09
Profit and competition  bhaydama | 11/06/09
RE: What would make you trust Microsoft?  dick437 | 11/06/09
RE: What would make you trust Microsoft?  dick437 | 11/06/09
Microsoft? NO Deadly Updates to Accounting  awells@... | 11/07/09
Microsoft already has my trust  Lerianis10 | 11/07/09
RE: What would make you trust Microsoft?  Derrick Gibson | 11/07/09
RE: What would make you trust Microsoft?  mugsy14 | 11/09/09
eradicating loverock?  ljenux-23043766007667558234416105604265 | 11/09/09
Trust is earned, slowly  mxyzplk | 11/09/09

What do you think?

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