January 12th, 2008
Outsourcing innovation at Burger King
Not only is the fast food giant driving customer loyalty with its amusing new advertising campaign, but it also is leveraging the latest outsourcing models to drive down costs and improve the customer experience….
Phil Fersht is an acknowledged and well-recognized industry analyst and advisor across Business Process Outsourcing (BPO) and IT services worldwide. See his full profile and disclosure of his industry affiliations.
