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April 2nd, 2009

Warner Music Group: All your memories belong to us

Posted by Jason Perlow @ 7:34 am

Categories: Business, General, Web Technology

Tags: Warner Bros. Entertainment Inc., Memory, Video, Music, Material, Vimeo, Corporate Communications, Marketing, Jason Perlow

daffy by you.

I would consider myself to be a law-abiding citizen and as a writer, someone who has respect for copyright laws, particularly as it applies to the written word and major works of media, such as music, television shows and movies. So I completely understand why a company like Time Warner (or even ZDNet’s parent company, CBS) would be aggressive in protecting those copyrights, particularly in cases where music videos and TV shows are being uploaded in their entirety to popular video sharing sites, such as YouTube and Vimeo, in high-quality formats. This type of blatant content theft is unnaceptable and the media companies that own this content are perfectly within their rights to have it removed.

That being said, there is also the issue of copyrighted content and what situations constitute Fair Use. One such area of Fair Use I would like to touch on is when it is used within the context of a unique work, such as home movies and video slideshows.

Click on the “Read the rest of this entry” link below for more.

My wife Rachel is a big fan of putting together video slideshows — she’s been particularly adept at doing this for family anniversaries, birthday parties, and gatherings of friends, where she takes a whole bunch of pictures and sets them to music. She likes to use a Windows program called DVD Photo Slideshow to do this. It allows you to string together photos and videos as well as accompanying music with transition effects to produce your own DVDs and MPEG videos for different sites and player formats. Rachel produced one for me last summer for a major barbecue event that I photographed in New York City. If you like meat, you’re in for some serious food porn.

ZDNet Download: DVD Photo Slideshow Professional

Recently, Rachel had a 20-something anniversary reunion of a large group of friends from her synagogue’s youth program, and produced a 1-hour video with over 400 photos from the party which was set to thematic music. The list she chose was the following:

You’ve Got a Friend, James Taylor
Glory Days, Bruce Springtsteen
Summer of ‘69, Bryan Adams
Like a Virgin, Madonna
Scenes from an Italian Restaurant, Billy Joel
And We Danced, The Hooters
Rebel Yell, Billy Idol
Shout, The Isley Brothers
Rebel Rebel, David Bowie
Stairway to Heaven, Led Zeppelin
Last Dance, Donna Summer
That’s What Friends Are For (LIVE), Dionne Warwick and Friends

It’s not exactly what I would call a hot playlist, but hey, what do you expect from a bunch of 40-year-olds. In any case, to easily provide this video to her friends, we encoded it in MPEG4 XVID format and uploaded it to Vimeo.

Having some concerns that uploading it with full quality audio might be too tempting for the piracy fairies, I purposely degraded the audio quality to 48 Kbps monaural so that nobody in their right mind would bother stripping the songs off. It sounded fine for the purposes of watching a slide show, but if you closed your eyes and listened to it on a PC, it was really crappy. But that was entirely the point, and I thought we were within the boundaries of Fair Use since the value of the audio was negligible and the audience — a whole 250 people — was relatively small.

Today Rachel recieved a notice from Vimeo that Warner Music Group lodged a complaint about the content in her video, and it was removed from the site:

Dear Rachel Nash Perlow:

This is to notify you that, as a result of a third-party notification by Warner Music Group claiming that the material is infringing, we have removed or disabled access to the material that appeared at http://www.vimeo.com/3591152.

If you believe that your material has been removed or disabled by mistake or misidentification, please provide VIMEO’s Copyright Agent with a written counter-notification containing at least the following information (please confirm these requirements with your legal counsel or see Section 512(g)(3) of the U.S. Copyright Act, 17 U.S.C. 512(g)(3), for more information):

- a physical or electronic signature (an electronic signature may be signified by writing your first and last name or initials between two forward slashes, e.g., \”/FIRST LAST/\”);
- identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled;
- a statement made under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled; and
- your name, address, telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located, or if your address is outside of the United States, for any judicial district in which the service provider (Vimeo, LLC) may be found, and that you will accept service of process from the person who provided the original takedown notification or an agent of such person.

You acknowledge that if you fail to comply with all of the aforementioned notice requirements, your counter-notification may not be valid and that VIMEO may ignore such incomplete or inaccurate notices without liability of any kind.

Upon receipt of a properly completed counter-notification, VIMEO will forward a copy to the party who submitted the original claim of copyright infringement and/or such party’s legal counsel. Please note that when we send the counter-notification, it will include your personal information. By submitting a counter-notification, you consent to such disclosure. Within ten days, VIMEO may receive notice that the original claimant has filed a court action regarding this matter. If such notice is received, VIMEO will be unable to restore your material. If no notice is received, VIMEO will endeavor to restore your material between 10 and 14 days following receipt of your counter-notification.

Under Section 512(f) of the Copyright Act, 17 U.S.C. 512(f), any person who knowingly materially misrepresents that material or activity is infringing or was removed or disabled by mistake or misidentification may be subject to liability.

DISCLAIMER: THE INFORMATION PROVIDED ABOVE SHOULD NOT BE CONSTRUED AS LEGAL ADVICE. VIMEO PROVIDES THIS INFORMATION FOR INFORMATIONAL PURPOSES ONLY, AND RECOMMENDS YOU SEEK INDEPENDENT LEGAL COUNSEL.

Sincerely,

Vimeo, LLC.

Wow. I mean, wow. That Warner Music Group/Time Warner would actually care about some random slide show of 40-somethings getting drunk at a suburban New Jersey synagogue set to 15 and 20-year-old low-quality monaural rendered audio that they happen to have rights to is just extremely sad. Not only is it petty and Draconian to force Vimeo to remove someone’s unique works which include Fair Use content, but it’s STUPID. I mean, given how crappy the economy is, I can’t imagine that anyone who receives such a notice would be compelled to buy any more products from Warner Music Group/Time Warner. In fact, If I was going to be petty and respond in kind, I would do my best to avoid paying to see their movies in theaters and buying any of their music. I’m definitely going to be thinking twice in the future, that much is for certain.

Warner apparently figured out that we were violating their copyrights because we explicitly listed the songs on the video’s description page. In retrospect, this was probably dumb for us to have done, because I am sure this was discovered by their legal department using some sort of automated search engine or spider/web crawler. I’m not sure which of the songs are owned by Warner but I assume they cross-checked this against some kind of database of titles or artists.

Surely, Time Warner and other content owners can come to some sort of reasonable agreement with YouTube and Vimeo and other video-sharing sites. One such compromise might be to allow the posters to use the content under Fair Use (significantly reduced quality from source material, etc.)  under the conditions that banner advertisements or context sensitive links to purchase the original material accompany the post  – say to a content reseller partner of their choice, such as Amazon.com or iTunes. Not only are you engendering good will to the consumers of your content, but you’re also increasing your advertising space. And given how crappy the economy is right now, advertising and good will to your customers means everything.

What say you Warner? Can my wife’s suburban 40-something friends have their reunion memories back? Talk Back and Let Me Know.

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Jason PerlowJason Perlow is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. See his full profile and disclosure of his industry affiliations.

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Related Discussions on TechRepublic

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  • Talkback
  • Most Recent of 146 Talkback(s)
Ohio
I prefer the Isley Brothers version:

http://www.amazon.com/Isleys-Live-Isley-Brothers/dp/... (Read the rest)
Posted by: amarsh04 Posted on: 06/01/09 You are currently: a Guest | | Terms of Use
I'm not a bit surpised  kcredden2 | 04/02/09
Consumer Bill of Rights  BillDem | 04/02/09
Copyright  bwchato | 04/03/09
Plopyright For Plumbers !  Alan Smithie | 04/04/09
The state loves it  frgough | 04/02/09
It doesn't matter because they're one and the same, really...  superbus | 04/02/09
And who creates corporations?  John L. Ries | 04/02/09
Of course they are!  masonwheeler | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  K-Mech | 04/02/09
Why two years?  Churlish | 04/02/09
2 years?  iceman884@... | 04/03/09
agreed.  Pembo | 04/03/09
Obviously not a 'creator' of content  conspicuouschick | 04/03/09
well then  midenginedrift | 04/03/09
The problem lies with the publishers  masonwheeler | 04/03/09
Fair Use and $  stillgolfing | 04/03/09
But this guy is a "creator of content"...  bswiss | 04/05/09
actually musicians..  Aussie_linux_user | 04/05/09
You "Own" the book.  rdhalsteatzd | 04/06/09
Taking money? Seriously?!  khorsia | 04/08/09
2 years seems right  Mectron | 04/05/09
2 years? That's a bit much.  masonwheeler | 04/03/09
isn't that 14 years, not 28 years?  bswiss | 04/05/09
You're behind the times...  becksdark | 04/06/09
Sort of  masonwheeler | 04/06/09
My Thoughts  agredon | 04/07/09
you are so right  Mectron | 04/05/09
RE: Warner Brothers: All your memories belong 2 us  shollomon | 04/02/09
Repost it without listing the songs  bmeacham98@... | 04/02/09
Dear Warner Bros. et al  kozmcrae | 04/02/09
Happy Birthday  T-Rexx | 04/02/09
Re; Kinda defeats the purpose of creating the music . .  hkommedal | 04/05/09
Our Church purchases . . .  JLHenry | 04/05/09
I agree with warner bros.. they should protect their stuff..  Been_Done_Before | 04/02/09
5 years? More like ONE!  Lerianis | 04/02/09
someone who has never created anything anyone would pay money for..  conspicuouschick | 04/03/09
It takes that long to get it out there!  tkepner | 04/03/09
Re; It should revert back to the life of the author or twenty-five years.  hkommedal | 04/05/09
what he said  Aussie_linux_user | 04/05/09
Are entertainment companies too big to care?  Mac Hosehead | 04/02/09
society have to choose  Quebec-french | 04/02/09
They DO care  Pliny the Elder | 04/02/09
It's not just because you listed the songs  coffeeshark | 04/02/09
30 seconds is fair use  conspicuouschick | 04/03/09
(because were royalties paid for the song to be used in the dance recital  Davdz | 04/03/09
They have to enforce the copyright  tkepner | 04/03/09
You're thinking of trademarks  masonwheeler | 04/03/09
GREEDY MORONS  itanalyst2@... | 04/02/09
Copyright  bwchato | 04/03/09
Also  stillgolfing | 04/03/09
Copyrights vs civil rights  User 13 | 04/02/09
Copyright used to be for 14 years!!!  Takalok | 04/02/09
Exactly Right  Drakaran | 04/03/09
corporations vs creators  conspicuouschick | 04/03/09
Society gives them those rights  Alan Smithie | 04/02/09
bad analogy  conspicuouschick | 04/03/09
Deleted and moved to.....  Alan Smithie | 04/04/09
How do you know it was the songs?  none none | 04/02/09
lol!  Pembo | 04/03/09
I have no sympathy at all for media cartel  terry flores | 04/02/09
Where's the money?  ThePrairiePrankster | 04/02/09
Writing your rep doesn't help  terry flores | 04/03/09
Yup, if you're not a donor  Telexer | 04/03/09
Reconsidered  johnfenjackson@... | 04/02/09
What about taping in the '60s?  john.foggitt@... | 04/03/09
I believe there was a special fee for blank tapes  jhand47201 | 04/04/09
Still works  gertruded | 04/05/09
wrong.  gertruded | 04/05/09
Perlow you are a troll!  javajunkie@... | 04/02/09
Perlow isn't the troll here...  ca1ic0cat | 04/03/09
the lawyers are the trolls  gertruded | 04/05/09
in reality  merc2dogs` | 04/03/09
Bravo!  jhand47201 | 04/04/09
It's a good thing you're in New Jersey  ebhb2004@... | 04/03/09
Fair use . . .  CobraA1 | 04/03/09
The beginning of the end - socialism  ElCondor11 | 04/03/09
a knee-jerk right-wing response...  GrizzledGeezer | 04/03/09
socialism?  spinin | 04/03/09
The beginning of the end - socialism  JOHN_TUOHY | 04/03/09
My Lord....  Chris Z | 04/03/09
you don't have a clue what socialism is.  jhand47201 | 04/04/09
And funnily enough; even the  hkommedal | 04/05/09
Just Jerk  Alan Smithie | 04/06/09
Socialism  gertruded | 04/05/09
Do you drive a Taxi for a living ?  Alan Smithie | 04/05/09
Re; read such as history or economics texts.  hkommedal | 04/05/09
RE: Warner Brothers: All your memories belong 2 us  Maui420L | 04/03/09
Geezus H Keyrice  Telexer | 04/03/09
Aren't you concerned they'll come after you for your use of Daffy? (tm)  brble | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  chrisdiett@... | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  KineticArtist | 04/03/09
New royalties have to be paid to the copyright holders  Ed L | 04/03/09
This is different -- it involves 40-somethings  paferg | 04/03/09
And how does one get permission?  jhand47201 | 04/04/09
I'm afraid I'm on Warner Bros. side  Watzman@... | 04/03/09
Warner  dnathan5 | 04/03/09
This tired argument?  bmgoodman | 04/03/09
"Steamboat Willie" was current, when Walt made his movie  bswiss | 04/06/09
Agreed  Lunatic59 | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  bub9001 | 04/03/09
My God those make me want to cheer for the pirates.  Breetai | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  alenzo | 04/03/09
Limited personal use?  ashbyjm@... | 04/03/09
Copyright  dnathan5 | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  nslongr | 04/03/09
It's their music they can cry if they want to  ricochet2200 | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  john.foggitt@... | 04/03/09
What fee did they want out of curiosity?  jhand47201 | 04/04/09
I admire your integrity  TJGodel | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  mwagner@... | 04/03/09
I stopped caring about the RIAA along time ago  NStalnecker | 04/03/09
I stopped caring a LONG time ago  shadowcat_2 | 04/03/09
So many issues; so little time...  hnoyes | 04/03/09
I think everyone's missing the points here  mjbernier | 04/03/09
Re; anyone can listen to them without paying you.  hkommedal | 04/05/09
RE: Warner Brothers: All your memories belong 2 us  rparker009 | 04/03/09
Not "Fair use"  Lunatic59 | 04/03/09
No change as long as they get your money  pwatson | 04/03/09
Torents  billarmeno@... | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  robin_d87036@... | 04/03/09
Not necessarily so  mjbernier | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  djmik | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  tech_ed@... | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  3dayjourney | 04/03/09
RE: Warner Brothers: All your memories belong 2 us  jhand47201 | 04/04/09
Naughty Naughty ... Jason Perlow and Wife did more than Fair Use....  GiveMeGizmos | 04/04/09
Re; you stole twelve songs.  hkommedal | 04/05/09
Fail  Lunatic59 | 04/05/09
When somebody steals a secret, then it IS theft. Because  hkommedal | 04/06/09
RE: Warner Brothers: All your memories belong 2 us  wgrimes | 04/04/09
You Did It Again  wgrimes | 04/04/09
RE: Warner Brothers: All your memories belong 2 us  Hans Schmidt | 04/05/09
Socialism?  Juergen Hartl | 04/05/09
RE: Warner Brothers: All your memories belong 2 us  whooliebacon | 04/05/09
Get over it JP  tastyPelau | 04/05/09
They are not objecting to your memories, but to hijacking their material  Patanjali | 04/05/09
GOOGLE THIS AND YOU SEE WHY --KENT STATE GONE  javajunkie@... | 04/06/09
How?  gertruded | 04/06/09
Ohio  amarsh04 | 06/01/09
One More Reason  becksdark | 04/06/09
RE: Warner Brothers: All your memories belong 2 us  dhays | 04/06/09
Cant have it both ways  Altotus | 04/06/09
RE: Warner Brothers: All your memories belong 2 us  flgats | 04/06/09
RE: Warner Brothers: All your memories belong 2 us  bjmgeek | 04/09/09
RE: Warner Brothers: All your memories belong 2 us  AnonTech | 04/12/09
RE: Warner Brothers: All your memories belong 2 us  dadogg2 | 04/23/09

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