November 23rd, 2009
Social computing in the enterprise, part two
Salesforce.com’s new product, Chatter, sparked a conversation on what happens when social computing hits the enterprise.
This video, filmed by Forrester CRM and customer service analyst, Natalie Petouhoff discusses challenges associated with cultural change and knowledge management when an organization introduces social computing.
The video records a conversation on these issues between Natalie, fellow ZDNet blogger Dion Hinchcliffe, and me. We used Chatter as a starting point, but the topics we discuss are broadly applicable to social computing and collaboration projects.
Michael Krigsman is CEO of Asuret, Inc., a software and consulting company dedicated to reducing software implementation failures. Click here to discuss this post with him on Twitter. See his full profile and disclosure of his industry affiliations.
Subscribe to IT Project Failures via Email alerts or RSS.
