May 2nd, 2008
Sleazy sales and the Rockwell Retro Encabulator
Many project failures can be traced to a vendor making outlandish claims which the customer accepts hook, line, and sinker. In these situations hope, greed, fear, inexperience, and denial come together as ingredients for a spectacular flame-out.
With that mind, take a look at this sales pitch for the Rockwell Retro Encabulator. Now tell the truth, did you believe the pitchman in the video? It’s amazing how even the most unvarnished nonsense can be delivered with such conviction.
Michael Krigsman is CEO of Asuret, Inc., a software and consulting company dedicated to reducing software implementation failures. Click here to discuss this post with him on Twitter. See his full profile and disclosure of his industry affiliations.
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