August 14th, 2007
Bebo overtakes MySpace in the UK
Comscore data for July reveals that Bebo is now the number one visited social networking site in the UK, overtaking MySpace. Sitting in third place is Facebook. According to the statistics, Bebo registered a total of 10.7m unique users ahead of MySpace which has 10.1m and Facebook with 7.6m.
Bebo is also ranked as the second most engaging website in the UK with 8.7b page views - only just behind Google which received 8.8b.
For a long time Bebo has been giving MySpace a genuine run for its money in the UK, so these results aren’t that surprising. Having said that, it’s a great reminder that there is more to the world of social networking sites than just North America.
However, I’m going to go out on a limb and make a prediction. Based on anecdotal evidence amongst my friends and colleagues here in London, give it six months or less, and Facebook’s UK figures could look very different. I suspect they’ll be a lot closer to the other two — within the thousands not millions — and could eventually overtake them both.
Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. See his full profile and disclosure of his industry affiliations.
