September 9th, 2008
MySpace: 95% of ad revenue comes from 9 countries
If you’re a burgeoning Internet startup, here’s two points worth remembering: Not all geographical markets are equal, and the World Wide Web is global (something Silicon Valley sometimes forgets). Case study: MySpace.
At the TechCrunch 50 conference, MySpace co-founder and CEO Chris DeWolfe explained:
“Our international strategy is different than our competitors. We look at advertising dollars, and 95% of all advertising revenues come form 9 countries… In those countries, we have 30% more unique users than our closest competitor in those 9 countries. So that is really our strategy.”
From this I’m interpreting that MySpace has more aggressively targeted countries that are further down the road in terms of how much brands have moved their ad spend online. And, where that’s the case, DeWolfe says they are winning.
But which nine countries are they? Please leave a comment with your own suggestions.
Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. See his full profile and disclosure of his industry affiliations.
