October 6th, 2009
Novel/Inadvertent way to promote a tech conference
Gremlins can sometimes be good
Yesterday, gremlins either stomped my blog page or they laid waste to a ZDNet advertiser (see below).
An Ad I Actually Read
I remember some old Marketing sage telling me in college that some of the best advertising or marketing is a mistake. He told me how those pages that were stuck together (or not cut correctly) in some newspapers and magazines are often the highest read and remembered items in the publication.
So, PayPal, if this was a temporary glitch, you might think about making it permanent as it caused me to read the ad - the whole ad. And, for you marketers out there, see if you can make some web ads stick together.
This blog explores the intersection set between services and technology. If it impacts either space, it will be covered here. Brian Sommer is a former Accenture partner. He did an 18-year tour of duty there and ran three small practice units (Finance Center of Excellence, HR Center of Excellence and Software Intelligence). He’s sold service projects in almost every continent and remains just as current on both services and technology today as ever before. Brian is currently CEO of TechVentive, a strategy consultancy servicing technology providers, and a research analyst with Vital Analysis. See his full profile and disclosure of his industry affiliations.
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