DoubleClick

Google: $3.1 billion DoubleClick date with the FTC?Posted by Donna Bogatin in Digital Markets on May 29, 2007 4:55 AM Subscribe Alerts4 comments: May 29, 2007: In "NY to Google: Stop Trapping Consumer Data, or No DoubleClick Merger" (story below) I report and analyze the concerted effort underway by New York's Governor...[Read the rest]

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Yahoo all in Right Media @ $680 million: UPDATE April 30: Yahoo: Right Media, or Social Media Junk CPM story? Yahoo bought a 20 percent stake in Right Media last October and is now set to pay approximately... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 30, 2007 4:58 AM
Google vs. Google on privacy, or not: Google is shrugging off the $1 billion "massive copyright infringement" Viacom lawsuit against YouTube.Will Google be as cavalier if antitrust and Federal Trade Commission (FTC) legal initiatives against the announced... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 22, 2007 11:38 AM; 2 Comments
Google, YouTube double down on user tracking: DoubleClick next up: Do you want Google to track, record and archive, on their servers, every move you make on the Web? Google is betting that you do with its new "Web History"... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 20, 2007 5:10 AM; 6 Comments
Google DoubleClick: The REAL big time payoff: Google wins big in its acquisition of DoubleClick. Immediate credibility and market share in display advertising market? YESCompetitive posturing to the disadvantage of prime rivals Microsoft and Yahoo. YES BUT,... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 18, 2007 2:25 PM
Yahoo to Google: WE rule in display advertising!: Google hurts Yahoo with DoubleClick deal I underscored upon Google’s announced $3.1 billion DoubleClick commitment to dominate display advertising online, as it does search advertising. Yahoo CEO Terry Semel did... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 17, 2007 6:36 PM
Why is Google afraid to buy Clear Channel?: Google’s announcement of its radio ad sales brokerage agreement to resell less than 5% of number one radio station operator Clear Channel’s inventory came at a bad time, just days... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 17, 2007 8:06 AM; 2 Comments
How Google has jumped the shark, big time: Is Google getting defensive?When the Googler in Chief takes to competitor trash talking in public, its well-honed Googley public goodwill strategy is at risk. Google (will be) a monopoly I... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 17, 2007 5:43 AM; 3 Comments
Why Google will NOT rule the world!: Google has billions to spare, but not unlimited billions. As of Friday, its cash reserves took a $3.1 billion hit, with an IOU to DoubleClick to “substantially reduce competition in... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 16, 2007 8:00 AM; 5 Comments
Google doubleclicks on advertising: So what does the Google acquisition of Doubleclick tell us? It says that Google isn't an all-you-can-eat restaurant in Mountain View or a do-no-evil NGO or a research department of... [Read the rest]; Posted by Andrew Keen in The Great Seduction on: Apr 15, 2007 10:26 PM; 4 Comments
Microsoft to Google: Play fair with your billions: UPDATE: Bradford L. Smith, Microsoft’s general counsel, is saying that the purchase of DoubleClick by Google would “combine the two largest distributors of online advertising” and thus “substantially reduce competition... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 15, 2007 8:16 PM
Google-DoubleClick: Get ready for the fallout: Google paid $3.1 billion in hard cash for DoubleClick in a deal that could transform online advertising. At the very least, Google gets an entry into the display ad... [Read the rest]; Posted by Larry Dignan in Between the Lines on: Apr 15, 2007 2:38 PM
Microsoft vs. Google: Crazy acquisition strategies?: UPDATE: Microsoft to Google: Play fair with your billions Microsoft bidding up acquisitions on purpose? Robert Scoble headlines. Sound crazy? Another crazy DoubleClick fallout hypothesis: The losers were only interested... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 15, 2007 12:46 PM
Microsoft and DoubleClick: What if Redmond wanted to lose?: What if Microsoft bluffed? What if the Microsoft didn't really want DoubleClick and simply wanted to bid up the price that Google had to pay to make its latest acquisition?... [Read the rest]; Posted by Mary Jo Foley in All About Microsoft on: Apr 15, 2007 8:00 AM
Google: Technology driven or people driven?: Can Google CEO Eric Schmidt make it in NYC? I asked last October upon the grand opening of the spanking new East coast Googleplex in Manhattan’s Chelsea. WHY? Because Google... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 14, 2007 4:54 PM; 2 Comments
Google DoubleClick merger: Who wins, who loses: What does it take to “make the Internet more efficient for end users, advertisers, and publishers,” all in one fell swoop? A single Google check for $3.1 billion made out... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 14, 2007 1:07 PM; 1 Comment
Microsoft vs. Google: Will MSN, Windows Live compete?: Microsoft Steve Berkowitz upstaged by Ms. Dewey, LIVE in the Big Apple, and it was by design!Many portray the Google $3.1 billion cash buyout of DoubleClick as above all a... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 14, 2007 9:50 AM; 2 Comments
Google to tag users across Web: Privacy Boomerang?: Why is Google acquiring DoubleClick? To give users “better privacy protection,” among other things asserted by Google.REALLY? Google has actually taken a $3.1 billion step closer to realizing its objective... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 14, 2007 1:04 AM; 1 Comment
Google hurts Yahoo with DoubleClick deal: Why is Google CEO Eric Schmidt keen on paying $3.1 billion cash to own DoubleClick? The combination of the two companies will accelerate the adoption of Googles innovative advances in... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 13, 2007 6:07 PM; 3 Comments
Google DoubleClick marriage (can be) risky business: Google is darn confident in its ability to rule the Web. How confident? $3.1 billion worth. Yesterday, I chided Google for its heretofore philosophy of not wanting to pay up... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 13, 2007 4:38 PM; 2 Comments
DoubleClick finds a home at Google: That was quick -- shortly after rumors started circulating about Googles involvement in discussions to purchase DoubleClick, they are currently announcing, via conference call, that they have purchased DoubleClick for... [Read the rest]; Posted by Garett Rogers in Googling Google on: Apr 13, 2007 4:07 PM
Podcast: Google + DoubleClick, salesforce.com + koral, green machines and more...: This week during the Dan & David Show, we were interrupted by the news that Google acquired DoubleClick. We discuss the impact of Google once again appearing to ace out... [Read the rest]; Posted by Dan Farber in Between the Lines on: Apr 13, 2007 3:44 PM
Google: $3.1 billion cash for Web monopoly!: ALSO: Google DoubleClick marriage (can be) risky business UPDATE: "Google (will be) a monopoly" I underscored earlier this month; Frugal Google is putting up $3.1 billion of its own cash... [Read the rest]; Posted by Donna Bogatin in Digital Markets on: Apr 13, 2007 3:22 PM; 2 Comments
Google pays $3.1 billion for DoubleClick: Google has taken DoubleClick off the market for $3.1 billion in cash, giving it access another side of the online advertising world. Once again, Google leaves Microsoft, Yahoo and AOL... [Read the rest]; Posted by Dan Farber in Between the Lines on: Apr 13, 2007 2:56 PM
Silence surrounds DoubleClick sale...hmmm: After a barrage of leaks about DoubleClicks potential sale to Microsoft--and then Google--things have gotten quiet. Its enough to make you go hmmm. So whats going on? Here are... [Read the rest]; Posted by Larry Dignan in Between the Lines on: Apr 13, 2007 3:59 AM
Forget Doubleclick, the future is PPA: DoubleClick is an advertising-as-a-service company with more than $100 million annual revenues. But it's not worth $2 billion, not even to the big contextual ad players like Google and Microsoft,... [Read the rest]; Posted by Phil Wainewright in Software as Services on: Apr 2, 2007 11:10 AM; 3 Comments
Google enters DoubleClick sweepstakes; Microsoft must be annoyed: Updated below: Google is reportedly entering the DoubleClick sweepstakes in an effort to keep Microsoft from buying the ad network. It is almost as if Google is playing the... [Read the rest]; Posted by Larry Dignan in Between the Lines on: Apr 2, 2007 8:17 AM
Why Microsoft should buy DoubleClick: Microsoft is reportedly one of the suitors for online advertising network DoubleClick. As reported on WSJ.com, DoubleClicks owner--private equity firm Hellman & Friedman--is looking to cash out for roughly... [Read the rest]; Posted by Larry Dignan in Between the Lines on: Mar 28, 2007 7:25 AM