- Facebook vs. Craigslist? NO magic formula in online classifiedsPosted by Donna Bogatin in Digital Markets on May 19, 2007 4:34 PM Subscribe Alerts
- Craigslist vs. Facebook? Why Craigslist wins, big time I analyzed one week ago, with an inside preview of the new Facebook Marketplace classifieds offering. Both Craig Newmark, Craigslist, and Chris...[Read the rest]
More Local Advertising on ZDNet
- Bill Gates on local advertising: Yellow Pages gone in 5 years
- Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: May 14, 2007 4:31 AM
- Craigslist vs. Facebook? Why Craigslist wins, big time
- In teasing a classifieds “Facebook Marketplace” offering via a CEO Mark Zuckerberg briefing for the New York Times Friday, the Facebook message apparently was “Craigslist, here we come!” But why?... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: May 13, 2007 4:25 PM
- Facebook Classifieds? NOT 'Another Blow for Newspapers'
- UPDATE: Craigslist vs. Facebook? Why Craigslist wins, big time A “Canadian take on telecom and technology” fears a New York Times story titled “Facebook to Offer Free Classifieds” signals “Another... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: May 11, 2007 6:31 AM
- IAC Citysearch: Can video ads make local search cool?
- Local old timer Citysearch announces a (much needed) facelift today, literally.Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: May 2, 2007 11:35 AM
- CBS Radio to Google, YouTube: No thanks, we built TargetSpot!
- UPDATE: TargetSpot targets June 28 launch date.Jeffrey M. Haley, CEO, Radio Advertising Bureau, on the $20 billion industry: "Revenues have been flat for the past five years ut the radio... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Apr 30, 2007 4:42 AM
- HP to Google, Intuit: It's OUR small business cloud, too!
- Move over Google and Intuit, make room for HP in the small business cloud! HP has gained direct access to small businesses that are already doing business in the cloud... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Apr 24, 2007 5:45 PM
- Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Apr 23, 2007 9:02 AM
- Google Local squeezes Directory Assistance, Yellow Pages, Online Directories
- UPDATE: Googles latest Local squeeze is on Directory Assistance services with its launch of Google Voice Local Search, AKA GOOG 411, a "service to make local-business search accessible over the... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Apr 6, 2007 2:55 PM
- What Microsoft is telling Google about mobile search
- Google recently warned investors about the “formidable competition” it faces from number one rival Microsoft, underscoring in particular that Redmond bests Mountain View on the cash resources front.In its acquisition... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 25, 2007 9:55 AM
- Intuit: The next local Advertising Agency?
- Acquiring customers is the “number one pain” of small businesses, so said Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit, yesterday in his Kelsey “Drilling Down on Local”... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 22, 2007 2:39 AM
- IAC's Peter Horan: Front door content drives local strategy
- Can a “21st century content package” fulfill the promise of the local opportunity?Peter Horan, CEO, IAC Media & Advertising, a self-professed “guy who runs Websites for a living to sell... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 21, 2007 10:01 PM
- Nokia gets local: Mapping, navigation smart2go platform
- Are you smart2go? “The world in your pocket,” Nokia promises, literally.Ralph Kunz, Vice President, Multimedia, keynoted at the Kelsey “Drilling Down on Local” Conference today, unveiling the Nokia intention to... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 21, 2007 5:43 PM
- Deal time: Partnering drives local ad sales ecosystem
- Partnerships are essential to success in local advertising.Kelsey “Drilling Down on Local” keynoters Hilary Schneider, Yahoo Senior Vice President, Marketplaces, and Nick Grouf, CEO, Spot Runner, underscored yesterday that partnering... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 21, 2007 6:53 AM
- Yahoo unlocks local advertising value online
- Hilary Schneider joined Yahoo last Fall, charged with the mission of developing “new ways of monetizing transaction listings across Yahoo,” as senior vice president of Marketplaces, a newly formed business... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 11:39 PM
- Online advertising meets 'The User Revolution'
- “There is no mass in mass media,” was the opening salvo in “The User Revolution” put forth by Safa Rashtchy, Piper Jaffray senior research analyst, at the first keynote of... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 5:48 PM
- Growing local ad spend: Top seven predictions
- John Kelsey, CEO, The Kelsey Group, kicked-off “Drilling Down on Local” in Santa Clara this morning, billed as an “insiders conference,” the annual Silicon Valley summit for the leaders and... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 12:35 PM
- The future of Local Search: Report from the field
- What is the future of local search?Number one search engine Google wants to determine the local search future, just like it aims to lead all the myriad forms of search... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 3:05 AM
- Local Advertising takes $39 billion starring role
- The Kelsey Group is promising “fireworks” at their “Drilling Down on Local” conference set for next week in Santa Clara, and I will have a front row seat! Kelsey previews... [Read the rest]
- Posted by Donna Bogatin in Digital Markets on: Mar 18, 2007 5:52 AM
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