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Facebook vs. Craigslist? NO magic formula in online classifiedsPosted by Donna Bogatin in Digital Markets on May 19, 2007 4:34 PM
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Craigslist vs. Facebook? Why Craigslist wins, big time I analyzed one week ago, with an inside preview of the new Facebook Marketplace classifieds offering. Both Craig Newmark, Craigslist, and Chris...[Read the rest]

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Bill Gates on local advertising: Yellow Pages gone in 5 years
Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: May 14, 2007 4:31 AM
Craigslist vs. Facebook? Why Craigslist wins, big time
In teasing a classifieds “Facebook Marketplace” offering via a CEO Mark Zuckerberg briefing for the New York Times Friday, the Facebook message apparently was “Craigslist, here we come!” But why?... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: May 13, 2007 4:25 PM
Facebook Classifieds? NOT 'Another Blow for Newspapers'
UPDATE: Craigslist vs. Facebook? Why Craigslist wins, big time A “Canadian take on telecom and technology” fears a New York Times story titled “Facebook to Offer Free Classifieds” signals “Another... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: May 11, 2007 6:31 AM
IAC Citysearch: Can video ads make local search cool?
Local old timer Citysearch announces a (much needed) facelift today, literally.Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: May 2, 2007 11:35 AM
CBS Radio to Google, YouTube: No thanks, we built TargetSpot!
UPDATE: TargetSpot targets June 28 launch date.Jeffrey M. Haley, CEO, Radio Advertising Bureau, on the $20 billion industry: "Revenues have been flat for the past five years ut the radio... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Apr 30, 2007 4:42 AM
HP to Google, Intuit: It's OUR small business cloud, too!
Move over Google and Intuit, make room for HP in the small business cloud! HP has gained direct access to small businesses that are already doing business in the cloud... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Apr 24, 2007 5:45 PM
Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Apr 23, 2007 9:02 AM
Google Local squeezes Directory Assistance, Yellow Pages, Online Directories
UPDATE: Googles latest Local squeeze is on Directory Assistance services with its launch of Google Voice Local Search, AKA GOOG 411, a "service to make local-business search accessible over the... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Apr 6, 2007 2:55 PM
What Microsoft is telling Google about mobile search
Google recently warned investors about the “formidable competition” it faces from number one rival Microsoft, underscoring in particular that Redmond bests Mountain View on the cash resources front.In its acquisition... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 25, 2007 9:55 AM
Intuit: The next local Advertising Agency?
Acquiring customers is the “number one pain” of small businesses, so said Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit, yesterday in his Kelsey “Drilling Down on Local”... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 22, 2007 2:39 AM
IAC's Peter Horan: Front door content drives local strategy
Can a “21st century content package” fulfill the promise of the local opportunity?Peter Horan, CEO, IAC Media & Advertising, a self-professed “guy who runs Websites for a living to sell... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 21, 2007 10:01 PM
Nokia gets local: Mapping, navigation smart2go platform
Are you smart2go? “The world in your pocket,” Nokia promises, literally.Ralph Kunz, Vice President, Multimedia, keynoted at the Kelsey “Drilling Down on Local” Conference today, unveiling the Nokia intention to... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 21, 2007 5:43 PM
Deal time: Partnering drives local ad sales ecosystem
Partnerships are essential to success in local advertising.Kelsey “Drilling Down on Local” keynoters Hilary Schneider, Yahoo Senior Vice President, Marketplaces, and Nick Grouf, CEO, Spot Runner, underscored yesterday that partnering... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 21, 2007 6:53 AM
Yahoo unlocks local advertising value online
Hilary Schneider joined Yahoo last Fall, charged with the mission of developing “new ways of monetizing transaction listings across Yahoo,” as senior vice president of Marketplaces, a newly formed business... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 11:39 PM
Online advertising meets 'The User Revolution'
“There is no mass in mass media,” was the opening salvo in “The User Revolution” put forth by Safa Rashtchy, Piper Jaffray senior research analyst, at the first keynote of... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 5:48 PM
Growing local ad spend: Top seven predictions
John Kelsey, CEO, The Kelsey Group, kicked-off “Drilling Down on Local” in Santa Clara this morning, billed as an “insiders conference,” the annual Silicon Valley summit for the leaders and... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 12:35 PM
The future of Local Search: Report from the field
What is the future of local search?Number one search engine Google wants to determine the local search future, just like it aims to lead all the myriad forms of search... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 20, 2007 3:05 AM
Local Advertising takes $39 billion starring role
The Kelsey Group is promising “fireworks” at their “Drilling Down on Local” conference set for next week in Santa Clara, and I will have a front row seat! Kelsey previews... [Read the rest]
Posted by Donna Bogatin in Digital Markets on: Mar 18, 2007 5:52 AM
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