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Meet Microsoft, the advertising companyPosted by Mary Jo Foley in All About Microsoft on May 3, 2007 9:24 AM
Microsoft_ image
Microsoft, first and foremost, is a software company. Or is it? Microsoft is making a growing number of strategic moves in online advertising and is making no bones about its...[Read the rest]

More Mix07 on ZDNet

They saw the Silverlight, and saw that it was good
Silverlight is significant as the catalyst that finally allows Microsoft to recreate itself as a vendor for the Web era. It overcomes the cultural resistance to working with the Web.... [Read the rest]
Posted by Phil Wainewright in Software as Services on: May 2, 2007 1:22 PM
6 Comments
Windows Live Calendar, Presence coming soon to a dev platform near you
Missing from Microsoft's Windows Live dev platform beta, launched this week, were a couple of key building block services, specifically calendar and presence interfaces/services. But more information -- if not... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: May 2, 2007 7:19 AM
Jasper: Dynamic languages meet dynamic database development
It's code name central at Mix '07 in Las Vegas this week. On May 2 at Microsoft's Web 2.0 conference, officials are set to put "Jasper," a k a "Dynamic... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: May 1, 2007 5:11 PM
MIX07: Ozzie--'There are no barriers'
Martin Lamonica of News.com interviewed Ray Ozzie yesterday at MIX07. Lamonica started off by asking Ozzie if Microsoft is trying hard to be more than just a Windows company. I... [Read the rest]
Posted by Dan Farber in Between the Lines on: May 1, 2007 4:08 PM
What's next for Internet Explorer? Microsoft opens up (a little)
Microsoft still isn't talking specifics in terms of what it plans to deliver as part of the next version of Internet Explorer, IE 8.0. But at the Mix '07 conference... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: May 1, 2007 12:06 PM
MIX076: The remix from day one
In the aftermath of MIX07 day one, with the announcements around Silverlight (see yesterdays ZDNet coverage from Mary Jo Foley, Ryan Stewart and myself), the blogosphere is weighing in with... [Read the rest]
Posted by Dan Farber in Between the Lines on: May 1, 2007 9:46 AM
MIX07: Microsoft's expanding Web platform
I met with Charles Fitzgerald this afternoon to talk about the MIX07 Silverlight and related announcements. He is general manger of platform strategy for Microsoft, which means he carries the... [Read the rest]
Posted by Dan Farber in Between the Lines on: Apr 30, 2007 6:59 PM
Astoria: Another piece of Microsoft's cloud programming model revealed
On Monday at Mix '07, Microsoft revealed yet another piece of its puzzling cloud-programming puzzle: "Astoria." [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 30, 2007 5:53 PM
Mix '07's sleeper announcement: Cross-platform CLR
The biggest Mix '07 announcement made on opening day of this week's show was one that Microsoft didn't call out in any of its own press releases: Microsoft is making... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 30, 2007 4:57 PM
Microsoft expands its set of Live programming interfaces
Microsoft is adding to the set of application programming interfaces (APIs) underlying its evolving Live developer platform, company officials said at Microsoft's Mix '07 conference in Las Vegas. [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 30, 2007 2:16 PM
MIX07: Q&A with Ray Ozzie and Scott Guthrie
After demos of Silverlight to the MIX07 crowd, Techcrunch founder and editor Mike Arrington interviewed Ray Ozzie, chief software architect, and Scott Guthrie, general manager of Microsofts developer platform. Arrington... [Read the rest]
Posted by Dan Farber in Between the Lines on: Apr 30, 2007 1:23 PM
A new Microsoft software plus service: Silverlight Streaming
Microsoft Chief Software Architect Ray Ozzie took the wraps off Microsoft's latest example of software plus service (S+S) -- a new video streaming offering called Silverlight Streaming -- during his... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 30, 2007 10:24 AM
Ray Ozzie: Silverlight + .NET and 'experience first' software at MIX07
Microsoft Chief Software Architect Ray Ozzie opened the MIX07 conference announcing that .NET technology is being paired up with Silverlight, Microsofts cross-platform multi-browser plug-in for developing media rich interactive Web... [Read the rest]
Posted by Dan Farber in Between the Lines on: Apr 30, 2007 10:18 AM
The scoop on Silverlight for developers
The speculation is over and today is the day Microsoft takes the developer covers off of Silverlight. There are a bunch of announcements today, so Ill break them down one... [Read the rest]
Posted by Ryan Stewart in The Universal Desktop on: Apr 30, 2007 10:01 AM
Quick thoughts from the MIX keynote
Ive got the main post coming in a few minutes (its up now), but here are my "liveblogging thoughts from the keynote today at MIX. Ray Ozzie is hyping up... [Read the rest]
Posted by Ryan Stewart in The Universal Desktop on: Apr 30, 2007 9:44 AM
At Mix07, is Microsoft's bottom-trolling for developers with weak knees?
The deal will not be so sweet for the best of the mashup and Web 2.0 development crowd because they only thing Microsoft can bring to them that they can't... [Read the rest]
Posted by Dana Gardner in BriefingsDirect on: Apr 30, 2007 9:33 AM
6 Comments
MIXing it up at the coming of age party for Rich Internet Applications
I'm getting on a plane at 8:00 Pacific Time to head for Las Vegas and Microsoft's MIX conference. With the rumors swirling around about what is going to be announced,... [Read the rest]
Posted by Ryan Stewart in The Universal Desktop on: Apr 29, 2007 2:18 PM
Microsoft Office in the cloud? Don't hold your breath
Many pundits are equating Microsoft's reticence to roll out Web-based Word, Excel and PowerPoint as Microsoft conceding the Web-based Office space to Google, OpenOffice, ThinkFree, etc. Here's why they are... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 26, 2007 1:12 PM
Microsoft to roll out dynamic-language layer for .Net
Microsoft is readying a new software layer designed to allow dynamic languages to integrate more easily and tightly with its .Net Framework, according to sources. Microsoft is aiming to unveil... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 24, 2007 10:12 AM
'Volta': Microsoft's dev platform in the Cloud?
What is Microsoft's Live development platform? Microsoft is promising to tell all next week at Mix '07. But there are clues out there that lead to a new Microsoft project... [Read the rest]
Posted by Mary Jo Foley in All About Microsoft on: Apr 23, 2007 12:42 PM

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