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Salesforce.com transitions to platform as a servicePosted by Dan Farber in Between the Lines on Jul 16, 2007 6:00 PM
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Salesforce.com plans to make its Apex Code available in general release next month, completing its transition from an on demand CRM application platform to a more generalized on demand software...[Read the rest]

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Why Salesforce.com's Merrill Lynch move is important
Salesforce.com announced its big enterprise customer--Merrill Lynch--and the news was anticlimactic (everyone knew what was going to happen already.) While the announcement that Salesforce.com is trying to take on... [Read the rest]
Posted by Larry Dignan in Between the Lines on: Feb 27, 2007 9:32 AM
What flavor is your ecosystem?
Marc Benioff wants us all to believe that Salesforce.com's Apex platform and AppExchange ecosystem will soon be as popular on the Web as Microsoft Windows has been on the desktop.... [Read the rest]
Posted by Phil Wainewright in Software as Services on: Jan 30, 2007 5:44 AM
VerticalResponse: A pay-per-send volume email solution that works from within Salesforce.com
Weve got some video that goes with this post. The text below covers ground thats not covered in the video. But if you want to go straight to the video... [Read the rest]
Posted by David Berlind in Berlind's Testbed on: Jan 29, 2007 1:46 PM
Salesforce.com's platform ambitions
In 2000, Salesforce.com started selling a basic CRM solution delivered via the Internet. The company was swimming against the tide. Businesses, especially large enterprises, werent disposed to giving up control... [Read the rest]
Posted by Dan Farber in Between the Lines on: Jan 19, 2007 4:00 PM
Salesforce.com delivers preview of Apex Code
Marc Benioff is on stage talking about the latest milestones for saleforce.com. He announced that Dell bought into the on demand service, adding 15,000 subscribers to the more than 550,000... [Read the rest]
Posted by Dan Farber in Between the Lines on: Jan 16, 2007 10:46 AM
Salesforce.com Goes Retail and Opens New Reporting Possibilities (Hopefully)
Salesforce.com now has a retail operation, in the form of its new AppStore offering. Of course, there are no bargains in Benioff-land, and income-starved AppExchange partners will have to fork... [Read the rest]
Posted by Joshua Greenbaum in Enterprise Anti-matter on: Dec 13, 2006 3:20 PM
Salesforce.com will do the half-billion after all
I will be out later on so I wont be able to listen in to Marc Benioffs noon webcast today. But Id say its a dead cert that Benioff will... [Read the rest]
Posted by Phil Wainewright in Software as Services on: Dec 12, 2006 10:33 AM
Build, buy or rent? Salesforce says build
Earlier this year I joked that perhaps Salesforce.com could use its rival NetSuites platform to add missing transaction capabilities into its on-demand application suite. While such an alliance was never... [Read the rest]
Posted by Phil Wainewright in Software as Services on: Dec 12, 2006 6:50 AM
Salesforce.com prepping AppStore and Apex commerce engine
Salesforce.com is pre-announcing AppStore Checkout, a commerce engine for the companys AppExchange marketplace, which will include ordering, billing, invoicing, collection and renewal services through a single salesforce.com interface and across... [Read the rest]
Posted by Dan Farber in Between the Lines on: Dec 11, 2006 9:06 PM
Salesforce rebrands its platform ... again
Under cover of today's announcements, Salesforce.com has quietly rebranded its API platform for what seems like the umpteenth time. The announcements did break new ground, though, which should shake things... [Read the rest]
Posted by Phil Wainewright in Software as Services on: Nov 27, 2006 9:59 AM
Examining Salesforce.com's ERP containment strategy
Salesforce.com launches its latest ecosystem extension with a bunch of connectors to a variety of applications. Nick Carr reports that McKinsey & Co. will release a survey showing that 61... [Read the rest]
Posted by Larry Dignan in Between the Lines on: Nov 27, 2006 7:43 AM
Salesforce.com building out connector ecosystem
Salesforce.com’s latest ecosystem expansion is focused on ApexConnect, an extension of the AppExchange marketplace for connectors that integrate its platform with a variety of applications and services, including ERP systems,... [Read the rest]
Posted by Dan Farber in Between the Lines on: Nov 26, 2006 9:12 PM
Must salesforce.com partners profit before declaring Apex a success?
RedMonks James Governor certainly thinks so. As his treatise on the salesforce.com announcement suggests (if you read between the lines), to think of Apex as just another brittle-app building scripting... [Read the rest]
Posted by David Berlind in Between the Lines on: Oct 16, 2006 1:11 PM
salesforce.com's Apex language is not the lock-in attempt it appears to be
While I was at Symposium/ITxpo, my colleague Dan Farber was attending salesforce.coms Dreamforce conference where the company announced that its Java/SQL-esque Apex programming language would be opened up for use... [Read the rest]
Posted by David Berlind in Between the Lines on: Oct 13, 2006 9:46 AM
Worried SAP rubbishes Salesforce.com's Apex
A SAP executive has attacked Salesforce.com's newly announced multitenant development language, Apex. He would have been better off keeping his views to himself. [Read the rest]
Posted by Phil Wainewright in Software as Services on: Oct 13, 2006 4:45 AM
Is salesforce.com's Apex just another procedural language?
Charles Zedlewski of SAP posts about salesforce.coms Apex on his blog. He questions whether the Apex programming language is a big deal. He writes that it is based on eight-year-old... [Read the rest]
Posted by Dan Farber in Between the Lines on: Oct 11, 2006 4:01 AM
Salesforce outsources application development
Today's launch of Apex is a daring move by Salesforce.com to sustain its breakneck growth by outsourcing future applications development to its partner and customer ecosystem. [Read the rest]
Posted by Phil Wainewright in Software as Services on: Oct 9, 2006 2:22 PM
Salesforce strives for the on demand Apex
Salesforce.com is taking another step in its quest to become a dominant platform for enterprise applications with the announcement of Apex, which opens up its multi-tenant, on demand infrastructure and... [Read the rest]
Posted by Dan Farber in Between the Lines on: Oct 8, 2006 7:38 PM
Salesforce.com, the new gorilla on the block
Perceptions of Salesforce.com are constantly behind the curve: in December it was a $300 million-a-year business; by the end of this quarter it'll already be 50% bigger. [Read the rest]
Posted by Phil Wainewright in Software as Services on: Sep 16, 2006 1:09 PM
Salesforce.com previews Analytics and Dashboard Mash-Ups
Today Salesforce.com announced additional new customization features for their upcoming "Winter 07" version of salesforce.com. Whats interesting about this is that it lets users mashup data and bring it all... [Read the rest]
Posted by Richard MacManus in Web 2.0 Explorer on: Sep 12, 2006 11:24 PM
How Salesforce has evolved (over 20 versions) to be a Web Office platform
This is Part 2 of my interview with Kendall Collins, VP of marketing at Salesforce.com. In Part 1, we spoke about version 20 of salesforce.com (called Summer 06) and discussed... [Read the rest]
Posted by Richard MacManus in Web 2.0 Explorer on: Aug 1, 2006 2:21 AM
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