- Salesforce.com transitions to platform as a servicePosted by Dan Farber in Between the Lines on Jul 16, 2007 6:00 PM Subscribe Alerts

- Salesforce.com plans to make its Apex Code available in general release next month, completing its transition from an on demand CRM application platform to a more generalized on demand software...[Read the rest]
More salesforce.com on ZDNet
- Why Salesforce.com's Merrill Lynch move is important
- Salesforce.com announced its big enterprise customer--Merrill Lynch--and the news was anticlimactic (everyone knew what was going to happen already.) While the announcement that Salesforce.com is trying to take on... [Read the rest]
- Posted by Larry Dignan in Between the Lines on: Feb 27, 2007 9:32 AM
- What flavor is your ecosystem?
- Marc Benioff wants us all to believe that Salesforce.com's Apex platform and AppExchange ecosystem will soon be as popular on the Web as Microsoft Windows has been on the desktop.... [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Jan 30, 2007 5:44 AM
- VerticalResponse: A pay-per-send volume email solution that works from within Salesforce.com
- Weve got some video that goes with this post. The text below covers ground thats not covered in the video. But if you want to go straight to the video... [Read the rest]
- Posted by David Berlind in Berlind's Testbed on: Jan 29, 2007 1:46 PM
- Salesforce.com's platform ambitions
- In 2000, Salesforce.com started selling a basic CRM solution delivered via the Internet. The company was swimming against the tide. Businesses, especially large enterprises, werent disposed to giving up control... [Read the rest]
- Posted by Dan Farber in Between the Lines on: Jan 19, 2007 4:00 PM
- Salesforce.com delivers preview of Apex Code
- Marc Benioff is on stage talking about the latest milestones for saleforce.com. He announced that Dell bought into the on demand service, adding 15,000 subscribers to the more than 550,000... [Read the rest]
- Posted by Dan Farber in Between the Lines on: Jan 16, 2007 10:46 AM
- Salesforce.com Goes Retail and Opens New Reporting Possibilities (Hopefully)
- Salesforce.com now has a retail operation, in the form of its new AppStore offering. Of course, there are no bargains in Benioff-land, and income-starved AppExchange partners will have to fork... [Read the rest]
- Posted by Joshua Greenbaum in Enterprise Anti-matter on: Dec 13, 2006 3:20 PM
- Salesforce.com will do the half-billion after all
- I will be out later on so I wont be able to listen in to Marc Benioffs noon webcast today. But Id say its a dead cert that Benioff will... [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Dec 12, 2006 10:33 AM
- Build, buy or rent? Salesforce says build
- Earlier this year I joked that perhaps Salesforce.com could use its rival NetSuites platform to add missing transaction capabilities into its on-demand application suite. While such an alliance was never... [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Dec 12, 2006 6:50 AM
- Salesforce.com prepping AppStore and Apex commerce engine
- Salesforce.com is pre-announcing AppStore Checkout, a commerce engine for the companys AppExchange marketplace, which will include ordering, billing, invoicing, collection and renewal services through a single salesforce.com interface and across... [Read the rest]
- Posted by Dan Farber in Between the Lines on: Dec 11, 2006 9:06 PM
- Salesforce rebrands its platform ... again
- Under cover of today's announcements, Salesforce.com has quietly rebranded its API platform for what seems like the umpteenth time. The announcements did break new ground, though, which should shake things... [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Nov 27, 2006 9:59 AM
- Examining Salesforce.com's ERP containment strategy
- Salesforce.com launches its latest ecosystem extension with a bunch of connectors to a variety of applications. Nick Carr reports that McKinsey & Co. will release a survey showing that 61... [Read the rest]
- Posted by Larry Dignan in Between the Lines on: Nov 27, 2006 7:43 AM
- Salesforce.com building out connector ecosystem
- Salesforce.com’s latest ecosystem expansion is focused on ApexConnect, an extension of the AppExchange marketplace for connectors that integrate its platform with a variety of applications and services, including ERP systems,... [Read the rest]
- Posted by Dan Farber in Between the Lines on: Nov 26, 2006 9:12 PM
- Must salesforce.com partners profit before declaring Apex a success?
- RedMonks James Governor certainly thinks so. As his treatise on the salesforce.com announcement suggests (if you read between the lines), to think of Apex as just another brittle-app building scripting... [Read the rest]
- Posted by David Berlind in Between the Lines on: Oct 16, 2006 1:11 PM
- salesforce.com's Apex language is not the lock-in attempt it appears to be
- While I was at Symposium/ITxpo, my colleague Dan Farber was attending salesforce.coms Dreamforce conference where the company announced that its Java/SQL-esque Apex programming language would be opened up for use... [Read the rest]
- Posted by David Berlind in Between the Lines on: Oct 13, 2006 9:46 AM
- Worried SAP rubbishes Salesforce.com's Apex
- A SAP executive has attacked Salesforce.com's newly announced multitenant development language, Apex. He would have been better off keeping his views to himself. [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Oct 13, 2006 4:45 AM
- Is salesforce.com's Apex just another procedural language?
- Charles Zedlewski of SAP posts about salesforce.coms Apex on his blog. He questions whether the Apex programming language is a big deal. He writes that it is based on eight-year-old... [Read the rest]
- Posted by Dan Farber in Between the Lines on: Oct 11, 2006 4:01 AM
- Salesforce outsources application development
- Today's launch of Apex is a daring move by Salesforce.com to sustain its breakneck growth by outsourcing future applications development to its partner and customer ecosystem. [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Oct 9, 2006 2:22 PM
- Salesforce strives for the on demand Apex
- Salesforce.com is taking another step in its quest to become a dominant platform for enterprise applications with the announcement of Apex, which opens up its multi-tenant, on demand infrastructure and... [Read the rest]
- Posted by Dan Farber in Between the Lines on: Oct 8, 2006 7:38 PM
- Salesforce.com, the new gorilla on the block
- Perceptions of Salesforce.com are constantly behind the curve: in December it was a $300 million-a-year business; by the end of this quarter it'll already be 50% bigger. [Read the rest]
- Posted by Phil Wainewright in Software as Services on: Sep 16, 2006 1:09 PM
- Salesforce.com previews Analytics and Dashboard Mash-Ups
- Today Salesforce.com announced additional new customization features for their upcoming "Winter 07" version of salesforce.com. Whats interesting about this is that it lets users mashup data and bring it all... [Read the rest]
- Posted by Richard MacManus in Web 2.0 Explorer on: Sep 12, 2006 11:24 PM
- How Salesforce has evolved (over 20 versions) to be a Web Office platform
- This is Part 2 of my interview with Kendall Collins, VP of marketing at Salesforce.com. In Part 1, we spoke about version 20 of salesforce.com (called Summer 06) and discussed... [Read the rest]
- Posted by Richard MacManus in Web 2.0 Explorer on: Aug 1, 2006 2:21 AM
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