March 14th, 2009
MSNBC launches interactive movie theatre waiting game
MSNBC launches interactive movie theatre waiting game
I thought this was kinda cool. If you get to the movie theatre early, you won’t be bored with house ads. Instead, you can play a version of Breakout with other audience members. This version has news stories fall from the top though.
NewsBreaker Live will have moviegoers of all ages swaying, swinging and rocking in their seats by utilizing groundbreaking motion-sensor technology dubbed “CrowdGaming,” which tracks the entire audience’s collective movement to control the game.
Currently, the only theatre with the game is The Bridge: Cinema de Lux in Los Angeles, but expect more games to show up in New York and Philadelphia this summer.
Andrew Mager is a web developer at Ning, Inc. in Palo Alto. See his full profile and disclosure of his industry affiliations.
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