July 1st, 2009
Live: Cisco Live Blogger Meetup
Warning: This is a live blog. Words may be misspelled. Sentences, incomplete. But the photos will be plenty, so you can’t be mad either way.
Cisco Live is the ultimate networking event; literally, physically, and socially. Engineers from all over the globe have converged in San Francisco this week to study, listen, learn and network with the networking giant’s clientele and community.
This year’s event is the 20th anniversary, and they’ve launched an interactive website for people everywhere to sit in on the event.
I spoke with one of the executives in the cloud division, and he said that Cisco Live is the one event that brings out developers to see the “day star“. They participate in BOF sessions, talks, tutorials, and intensive training courses.
Robert Scoble made it to the event:
Jeremiah Owyang, chatting with a Cisco exec:
The difference between social media and traditional analyst meetings: it takes a much more personal approach. For bloggers, they actually started this out of straight passion. They want to meet people. It’s hard for companies to match it.
Social media is not scalable. -@jowyang “Even Scoble can’t scale. Not everyone can make those one-to-one interactions, especially if you are already huge yourself. How can you connect with every single one of your customers?” asks Owyang.
This is event is cool because some of the best bloggers get a chance to interact with companies. I think the event was well coordinated, but I agree with Owyang in some ways.
“When social media becomes popular, it starts to look like mainstream media, and companies will treat it the same way.”
Here is me with the world’s first cell phone:
6:30 p.m. - I am going to take some more pictures. They are about to announce something, stay tuned.
Bloggers and Cisco folks:
I had a chance to talk to Alex Thuber, the VP of “Go-To Market”. We chatted about the actual Cisco Live event itself. It’s amazing that in a down economy, over 10,000 people made the trek to the bay area to interact.
Dark Jedi bloggers Harry McCracken, Owyang, and Brian Solis:
ZDNet got lucky tonight. Both I and blogger Oliver Marks won a free flip cam:
Scoble and Steve Gillmor:
One of the reasons I moved to SF is to go to events like this. But Cisco Live brings the event to me. I think that’s pretty cool.
Special thanks for Brian Solis and Future Works for inviting me to this event. It’s cool to watch bloggers interact with big companies and see how the industry is run. It’s also fun to hear what is on everyone’s mind in real life instead of just reading Friendfeed :)
Andrew Mager is a web developer at Ning, Inc. in Palo Alto. See his full profile and disclosure of his industry affiliations.
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