<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="rss_style.xsl" ?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
        <title>ZDNet Blogs</title>
        <link>http://blogs.zdnet.com</link>
        <description>ZDNet Blogs Focus: Web 2.0 Expo</description>
<item>
<title>Web 2.0 Expo exposes Web 2.0 Bust</title>
<link>http://blogs.zdnet.com/weblife/?p=480</link>
<pubDate>Thu, 02 Apr 2009 04:12:20 -0700</pubDate>
<dc:creator>Andrew Mager</dc:creator>
<guid>http://blogs.zdnet.com/weblife/?p=480</guid>
<description><![CDATA[I think the down economy has finally bled through into tech space. When I attended my first "web conference" in San Francisco's Moscone Center, it was like a day in wonderland. Free coffee, fast wifi, and lecture halls packed with programmers, marketers, and PR people. Well, this year's Web 2.0 Expo isn't nearly as thrilling. There are no new gadgets coming out from Apple, no parties hosted by Digg, no South Park beer crawls,  and the expo hall itself is 1/3 the size. Maybe it's the economy, but an expo pass is free. Why aren't there hundreds of companies packing the expo hall with swag, smiles, and synergy? Walking around the expo hall, I only recognized a few big names like Microsoft, ... ]]>
</description></item>
<item>
<title>MindTouch adds messaging, enhanced application development to open source collaboration</title>
<link>http://blogs.zdnet.com/feeds/?p=911</link>
<pubDate>Thu, 02 Apr 2009 06:00:33 -0700</pubDate>
<dc:creator>Jennifer Leggio</dc:creator>
<guid>http://blogs.zdnet.com/feeds/?p=911</guid>
<description><![CDATA[MindTouch has released MindTouch 2009, an enhanced developer platform for building collaborative enterprise applications and communities. The new version includes four important features for enterprise companies considering open source collaboration: A bi-directional messaging bus serves as a switchboard for every system, application and workgroup. Users can set up and receive change notifications when changes are made within MindTouch 2009 or to applications that users plug into MindTouch 2009, such as enterprise systems, databases, office productivity applications, Web services, etc. Developers now have the freedom to more efficiently develop rich Internet applications and deploy collaborative apps for business automation. Platform extensibility with a front-end plug-in architecture that enables developers to extend or modify MindTouch's front-end without affecting the ability to upgrade the software. Custom application ... ]]>
</description></item>
<item>
<title>Web 2.0 Expo: Top ten Web hacking techniques</title>
<link>http://blogs.zdnet.com/feeds/?p=908</link>
<pubDate>Wed, 01 Apr 2009 02:33:23 -0700</pubDate>
<dc:creator>Jennifer Leggio</dc:creator>
<guid>http://blogs.zdnet.com/feeds/?p=908</guid>
<description><![CDATA[A large portion of the Web 2.0 Expo attendees are focused on content. They want to create better, more engaging content for social media programs and Web engagement with their customers. But the Web and application developers behind this content need to know how to secure it. This is what Jeremiah Grossman, CTO and founder of WhiteHat Security, discussed today during his presentation, "The Web Just Got A Little More Dangerous." "I say a little more dangerous because the Web was already broken," he said. Grossman stressed that the more we rely on the Web, the more attractive the Web becomes as an attack vector. Companies need to be concerned both about data security and potential brand damage when it comes to ... ]]>
</description></item>
<item>
<title>Web 2.0 Expo: Why social media marketing fails</title>
<link>http://blogs.zdnet.com/feeds/?p=887</link>
<pubDate>Wed, 01 Apr 2009 09:21:41 -0700</pubDate>
<dc:creator>Jennifer Leggio</dc:creator>
<guid>http://blogs.zdnet.com/feeds/?p=887</guid>
<description><![CDATA[Today at Web 2.0 Expo, a "Forrester reunion" panel made up of Jeremiah Owyang, Peter Kim and Charlene Li told a packed room   at Moscone West how they believe social media marketing is failing. Don't fear, however, because they also discussed how they believe it can be fixed. On culture: "The biggest challenge is the bottom-up bubbling of social media versus the top down approach," Owyang said. "Requires a lot of cultural change and most companies are not ready for that." How do you get a culture to change? "This is not something that's done overnight. Start small so people can begin experimenting," said Li. "If you want cultural change you have to get 'big guns' involved. These are people at the executive ... ]]>
</description></item>
<item>
<title>IBM releases LotusLive Engage for cloud-based collaboration and social networking</title>
<link>http://blogs.zdnet.com/feeds/?p=858</link>
<pubDate>Tue, 31 Mar 2009 05:00:21 -0700</pubDate>
<dc:creator>Jennifer Leggio</dc:creator>
<guid>http://blogs.zdnet.com/feeds/?p=858</guid>
<description><![CDATA[IBM has announced the commercial availability of LotusLive Engage, a social networking and collaboration cloud service. The company made the announcement today at Web 2.0 Expo. The product will be available on April 7. LotusLive Engage is designed as a cloud-hosted company-to-company collaboration center that integrates social networking. Features include online meetings, profile and contact management, file sharing, instant messaging and project management tools. According to the announcement: Integration is a cornerstone of the LotusLive design. The services are built using open Web-based standards and an open business model. LotusLive services will enable    Click to Cloud    -- the seamless integration of the LotusLive online services with existing on-premise Lotus solutions.    Click to Cloud    will help customers extend the value of their existing ... ]]>
</description></item>
<item>
<title>Vignette Community Applications 7.1 debuts at Web 2.0 Expo</title>
<link>http://blogs.zdnet.com/feeds/?p=854</link>
<pubDate>Tue, 31 Mar 2009 08:55:13 -0700</pubDate>
<dc:creator>Jennifer Leggio</dc:creator>
<guid>http://blogs.zdnet.com/feeds/?p=854</guid>
<description><![CDATA[Today at Web 2.0 Expo in San Francisco, Vignette announced the release of its Vignette Community Applications 7.1, which according to the company is an integrated social media solution for businesses that enables organizations to build communities, encourages online interaction, boost campaigns and provides analytics. The tools help companies create and manage blogs, wikis, forums, and so on, as well as customized branded social sites. According to the company's announcement: These flexible sites combine microsite features with social-centric benefits such as idea management, calendars and events and the sharing of multimedia-rich assets including videos and podcasts. The adaptable social site templates allow marketers to quickly launch compelling campaigns, communities and product sites. "Vignette Community Applications gives us the Web 2.0 capabilities to truly ... ]]>
</description></item>
<item>
<title>Web 2.0 Expo: Recommended sessions for social business</title>
<link>http://blogs.zdnet.com/feeds/?p=831</link>
<pubDate>Fri, 27 Mar 2009 12:13:06 -0700</pubDate>
<dc:creator>Jennifer Leggio</dc:creator>
<guid>http://blogs.zdnet.com/feeds/?p=831</guid>
<description><![CDATA[It's about that time to gear up for Web 2.0 Expo (#w2e) next Tuesday through Friday at Moscone West in San Francisco. I am excited about the content that TechWeb / O'Reilly Media, Inc., has produced and I have put together the following schedule for myself. Why should you care? Well, if you read my blog you know I write about social business. I've picked out the sessions I think are most in line with what I need to learn to keep providing solid info to you, dear readers, and would love it if you'd join me. Here are the places I am going to try to be: Tuesday, March 31 (Workshops) Economics 2.0: Highly Effective Strategies for Putting Your Business on ... ]]>
</description></item>
</channel>
</rss>
