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        <title>ZDNet Blogs</title>
        <link>http://blogs.zdnet.com</link>
        <description>ZDNet Blogs Focus: Opensocial</description>
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<title>Surprise--OpenSocial is alpha code</title>
<link>http://blogs.zdnet.com/BTL/?p=6911</link>
<pubDate>Tue, 06 Nov 2007 12:47:39 -0800</pubDate>
<dc:creator>Dan Farber</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6911</guid>
<description><![CDATA[The buzz about Google's OpenSocial APIs has died down as Google's Android phone platform took the stage, now eclipsed by Facebook's social ad service. A few companies, such as Plaxo, have readied their containers for OpenSocial applications and widgets only to find problems. Surprise--OpenSocial is alpha code and not yet ready for prime time. Kevin Marks of Google gave a brief presentation at the Defrag conference today and said, "OpenSocial is alpha. We expect it to evolve a lot. It's just beginning to make sense." Last week, Joe Kraus, director of product management at Google, said,    We want reasonable assurance over the next week or two that there are not any other major breaking changes. We want to make it open to ... ]]>
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<title>The unofficial directory of the 'OpenSocial Alliance' (26 companies and counting)</title>
<link>http://blogs.zdnet.com/BTL/?p=6870</link>
<pubDate>Fri, 02 Nov 2007 11:05:19 -0700</pubDate>
<dc:creator>David Berlind</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6870</guid>
<description><![CDATA[It seems as though barely an hour passes where some other company doesn't go public with its plans to support Google's recently announced OpenSocial framework and it's getting hard to keep track of them. Not only that, how do we refer to "them" (at last count, 24 26 of them).  So, to make this easier for everyone trying to keep track of the growing roster of supporters of OpenSocial, I've developed a directory of companies that have embraced the OpenSocial framework and I'm referring to them as the OpenSocial Alliance.   I think the name "OpenSocial Alliance" seems appropriate given how this is starting to shape up into a large group of online companies against Microsoft and FaceBook (at ... ]]>
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<title>Should Microsoft join or fight the OpenSocial?</title>
<link>http://blogs.zdnet.com/microsoft/?p=885</link>
<pubDate>Fri, 02 Nov 2007 07:48:36 -0700</pubDate>
<dc:creator>Mary Jo Foley</dc:creator>
<guid>http://blogs.zdnet.com/microsoft/?p=885</guid>
<description><![CDATA[In all the conversation this week about Google's OpenSocial launch, Microsoft's own social network -- Windows Live Spaces -- is absent from just about every blog post, article and discussion. Instead, most pundits are positing that the new playing field looks like this: Google, MySpace, Bebo, Ning, LinkedIn and just about everybody else vs. Facebook (and Microsoft, but only by virtue of its ad deal with and stake in Facebook). OpenSocial is now "a platform" which developers can "learn once and write anywhere." Facebook is a closed platform, for now at least, unless the company joins OpenSocial or makes public its own programming interfaces. And Microsoft is ... yet again, absent from this Web platform debate -- other than being one ... ]]>
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<title>Facebook's dilemma: To be OpenSocial or not to be</title>
<link>http://blogs.zdnet.com/BTL/?p=6864</link>
<pubDate>Fri, 02 Nov 2007 06:55:16 -0700</pubDate>
<dc:creator>Dan Farber</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6864</guid>
<description><![CDATA[Facebook is now the lone wolf, the only major social network not to partake of Google's OpenSocial APIs. This is understandable. A radical change of course is not easy to contemplate. Facebook is the social networking leader, not in raw numbers but in momentum, demographic goodness and potential. The company  was greatly lauded for opening up its platform and social graph to empower developers with APIs and a markup language. Now Facebook is facing the hordes, 200 million foot soldiers--members of competing social networks. Google, MySpace, Six Apart, Ning, Bebo, hi5 and other social networks are giddy with delight in that now, in the name of greater openness than Facebook and comparable functionality, they have a Trojan horse to stalk ... ]]>
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<title>Google's OpenSocial: Strategy, money and the art of war, err APIs</title>
<link>http://blogs.zdnet.com/BTL/?p=6863</link>
<pubDate>Fri, 02 Nov 2007 04:01:00 -0700</pubDate>
<dc:creator>Larry Dignan</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6863</guid>
<description><![CDATA[Google rolled out its OpenSocial initiative--along with nearly every big social networking player not named Facebook--and the response was fairly overwhelming. Developers and techies tend to do that, but Google's OpenSocial effort goes well beyond a bunch of APIs. Let's not forget the business strategy. For the uninitiated, Google's big news on Thursday was that it launched OpenSocial, a set of APIs (application programming interface) so Web sites can build interconnecting social applications. The big plus: Developers only have to learn one API. Here are all the must sees to get up to speed: Google's FAQ, coverage from Dan Farber and David Berlind, video and audio and Techmeme where coverage from around the Web is rounded up. Update: Jeremiah Owyang has ... ]]>
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<title>The hidden OpenSocial press conference (future of information sharing)</title>
<link>http://blogs.zdnet.com/projectfailures/?p=463</link>
<pubDate>Thu, 01 Nov 2007 08:38:47 -0700</pubDate>
<dc:creator>Michael Krigsman</dc:creator>
<guid>http://blogs.zdnet.com/projectfailures/?p=463</guid>
<description><![CDATA[Google's OpenSocial announcement today suggests changes that may improve the future of social networking (click here for Dan Farber's coverage). Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis. Here's what happened: During the press conference, blogger Robert Scoble sent Twitters of his impressions as the story unfolded. His comments offered context and significance: MySpace just announced HUGE news with Google. Scobleizer (Scobleizer) via Snitter at 15:29 I'm sitting in the Google press conference with Eric Schmidt and tons of other execs from MySpace, and Flixter. HUGE HUGE HUGE. Scobleizer (Scobleizer) via Snitter at 15:30 Here's ... ]]>
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<title>OpenSocial - a first enterprise take</title>
<link>http://blogs.zdnet.com/Howlett/?p=232</link>
<pubDate>Thu, 01 Nov 2007 07:14:15 -0700</pubDate>
<dc:creator>Dennis Howlett</dc:creator>
<guid>http://blogs.zdnet.com/Howlett/?p=232</guid>
<description><![CDATA[While the OpenSocial press conference was ongoing, Irregulars Mike Krigsman, Susan Scrupski and I used Twitter to pepper Robert Scoble with questions. Listening to David Berlind's podcast recording of proceedings, the event seemed badly organized with no attempt to manage inbound callers. Many questions were left hanging in the wind. This is what we kinda know: If we are to believe what was said, there are about a dozen 'container' vendors. These are vendors like Oracle and MySpace that acts as the container for social applications. In the long term, that could include personal blogs. There are many more apps developers  who've been brought on board. The total named partners comes out at 20 if you include Newsgator that is ... ]]>
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<title>Google to open Orkut OpenSocial developer sandbox tonight</title>
<link>http://blogs.zdnet.com/BTL/?p=6856</link>
<pubDate>Thu, 01 Nov 2007 06:04:25 -0700</pubDate>
<dc:creator>Dan Farber</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6856</guid>
<description><![CDATA[The campfire is burning tonight on the Google campus as the company prepares to launch an Orkut sandbox for working with the OpenSocial APIs. Developers will be able to register, get the docs and try out their code on the Orkut "container." Other containers, such as Ning, MySpace and others, will become available based on schedules set by those companies. "Ning is ready to go," said co-founder Marc Andreessen. "We are waiting for the APIs to stabilize." "In the last two weeks we made one breaking change and everybody had to change their apps. We want reasonable assurance over the next week or two that there are not any other major breaking changes. We want to make it open to the ... ]]>
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<title>The OpenSocial Business Model: Will the biggest social containers win? Google's CEO says no.</title>
<link>http://blogs.zdnet.com/BTL/?p=6855</link>
<pubDate>Thu, 01 Nov 2007 05:37:39 -0700</pubDate>
<dc:creator>David Berlind</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6855</guid>
<description><![CDATA[In my most recent post regarding today's announcement between Google and MySpace that MySpace would be embracing Google's recently announced OpenSocial framework of APIs, I noted that I asked two questions during the Q&A session with executives from both companies.  The first question (which I'm really still waiting for an answer on) had to do with how two or more social networking sites will handle the thorny challenge of reconciling dissimilar identity management systems (when the integration involves the exchange of personal profile data).  You can see in that post what some possible answers are, but what's not clear is how, in the demonstration given (see our video of that), unique MySpace IDs are mapped to unique Flixster ... ]]>
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<title>Full audio of MySpace/Google/Flixster news conference; Also, how is identity handled?</title>
<link>http://blogs.zdnet.com/BTL/?p=6854</link>
<pubDate>Thu, 01 Nov 2007 03:55:32 -0700</pubDate>
<dc:creator>David Berlind</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6854</guid>
<description><![CDATA[As promised in the video that I just posted that demonstrated how Flixster used Google's just announced OpenSocial APIs to build the functionality of its social movie reviews Web site directly into a MySpace profile (a part of the news that MySpace is now supporting OpenSocial), we've got the entire audio of the news conference as well as a podcast.  To hear the podcast, you can just press the play button above. Or, if you want, you can download it (but if you're already subscribed to ZDNet's IT Matters series of podcasts, it should already have appeared on your PC and/or MP3 player). As you can hear in during the Q&A portion of the news conference, I asked two questions ... ]]>
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<title>Video demo: Flixster built-into a MySpace profile via Google's OpenSocial framework</title>
<link>http://blogs.zdnet.com/BTL/?p=6852</link>
<pubDate>Thu, 01 Nov 2007 02:56:40 -0700</pubDate>
<dc:creator>Andy Smith</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6852</guid>
<description><![CDATA[Dan Farber and I just got done participating in a news teleconference with executives from Google and MySpace including MySpace CEO Chris DeWolfe,   and Google CEO Eric Schmidt who talked about how MySpace's adoption of Google's recently announced OpenSocial framework will hopefully lead to OpenSocial's adoption as the Internet-wide defacto standard for the connective tissue that ties dissimilar social networking sites together. Dan Farber already published the news here on Between the Lines and there were plenty of other press and bloggers in the room at Google's campus or on the phone  including Mike Arrington (TechCrunch), John Battelle (Battelle Media), Kara Swisher (The Wall Street Journal),  and Robert Scoble (Podtech).  So, for the fully rounded ... ]]>
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<title>Google's OpenSocial APIs pick up steam--MySpace and Bebo</title>
<link>http://blogs.zdnet.com/BTL/?p=6846</link>
<pubDate>Thu, 01 Nov 2007 12:50:24 -0700</pubDate>
<dc:creator>Dan Farber</dc:creator>
<guid>http://blogs.zdnet.com/BTL/?p=6846</guid>
<description><![CDATA[Updated: Speaking during a press conference about MySpace joining the OpenSocial train, Google CEO Eric Schmidt painted the big picture. "The broader story is the Web has moved to the next state. We knew the Web would have social framework and we knew it would be would be standard, open and extensible." Schmidt said the Google had been working for more than a year with MySpace in the social area. MySpace co-founder Chris DeWolfe said, "OpenSocial APIs will be the defacto development platform for social application development." Until recently, MySpace was working on its own markup languages, similar to what Facebook has done. Bebo, another popular social network,  has also signed on to join the Google OpenSocial train. So far Google ... ]]>
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